The Considerations of Pricing Strategies in Multiple Industries Essay

The Considerations of Pricing Strategies in Multiple Industries - Essay Example Burrows (2009) describes the dilemmas at Microsoft company when deciding pricing policy on its many different technology and consumer-oriented products. Microsoft maintains tremendous buying power in its technology market but is facing pricing issues in the midst of a global economic slowdown and rising competition in this market. Microsoft is now wondering, in order to keep sales volumes up and profit at expected levels, whether the business should consider lowering the prices on a wide variety of Microsoft branded products. Says CEO Steve Ballmer of Microsoft, â€Å"we’re focusing on gaining share in (new markets) that are most critical† (Burrows, p.51). Apparently, Microsoft has considerable problems in some markets, such as in Asia, with large volumes of pirating occurring in its computer-related technology marketplaces. Piracy, when customers are able to get their hands on Microsoft products without a proper license, erodes sales success at the company. Therefore, Microsoft considers that in these markets where piracy runs high, they can lower the price of the technology software to make the product less appealing from illegal markets and will bring buyers into the store instead to make a purchase. Even though there is no research evidence which shows that Microsoft has determined a price policy that fits with the company’s leadership expectations, clearly a consideration of pricing is the ability to avoid piracy and also to make products seem more attractive to buyers with fewer resources in order to boost higher sales volumes. Cooper (2009) describes how the regulatory environment impacts pricing, by describing data from the Digital Britain Report.  

Ethics in the Business Research and Reporting Process Paper

Ethics in the Business and Reporting Process - Research Paper Example Ethical Concerns in Business Research and Reporting Plagiarism Business research and reporting, calls for no condoning of plagiarism since it effects badly on the integrity of the business. Plagiarism in business research may include previous reviews, historical researches, methodological and even interpretations of other previous researchers. Every research conducted in business that uses ideas from previous research must acknowledge the source properly. Tenbrunsel and Messick argue that if research is conducted by a group it is unethical for one person to claim responsibility for the finished product. All members who participated in a research should be accorded proper acknowledgement wherever practical (1996). Misuse of Privileged Information In the course of undertaking business research and reporting, the researcher usually comes into contact with privileged information. The use of privileged information may take the form of plagiarism; for instance when information concerning p roposals for grant applications is not kept in confidence by a researcher, or when an editor does not keep draft manuscripts in confidence which may preempt rights of first publication. Such actions may end up depriving the originator of the idea of due acknowledgement and profit. The breaching of confidentiality by a researcher is a serious matter as it may expose the researcher to legal obligations of intellectual theft if the information is subsequently used by unauthorized entities (Pimple, 2008). Data Management There are various ethical issues under data management which the business researcher has to adhere to such as; the integrity of data; the use or misuse of data; access and ownership to data and retention and storage of data. The significance of ensuring the integrity of data cannot be overstated. The giving of false or fabricated data is a serious breach of the ethical standards in business research and reporting. The business researcher will be held accountable for any findings presented which leads to erroneous decision making. The researcher should not release findings which are yet to be confirmed until he has confirmed them. It is the responsibility of the researcher to maintain clear record of his research which would enable a validation of the research conducted (Farell & Fraedrich, 2011). As such the researcher must store his research in a manner which enables other people to easily access it for review. A researcher who errs in the representation of material unknowingly is however exempted from liability unless reckless misconduct can be proved. A good example is a researcher who is supposed to interview 17 people in a firm, he has interviewed 13 but he is wary of getting late for his plane leaving for a holiday in Hawaii. He makes his conclusions based on the 13 which is a breach as the information is potentially misleading. Concerning the use and misuse of data, it is important for the researcher to acquaint himself with the relevant re search methodology and use it in the right way. Ethical standards in reporting and research require that all information that is relevant be included in the final analysis. Disregard of any information should be explained if liability for gross misconduct is to be avoided. Any changes in methodology or protocol in an ongoing research must be sanctioned by management and